The video game industry capped off a rough year in the United States with a horrible holiday month that saw sales plummet year-over-year across all categories. Market research firm The NPD Group recently released its sales estimates for December 2011 and the full year, and neither set of figures paints a pretty picture. Last month, total industry sales plummeted to $3.99 billion, down 21% from $5.07 billion in December 2010. Hardware sales dropped 28% to $1.32 billion in December, and software sales were down 14% to $2.08 billion. “December was very rough for new physical sales of video games hardware, software and accessories,” NPD analyst Anita Frazier said in a statement. “Because of the great slate of content that came to market during the fourth quarter, I had expected December sales to represent a larger portion of total year sales than what occurred. This year, December accounted for just 23% of annual sales, while the average for the past ten years has been 28.” For the full year, hardware sales were down 11% to $5.58 billion, software sales dipped 6% to $8.83 billion and total industry sales slid 8% to $17.02 billion. The NPD Group’s full press release follows below along with a list of the top-10 best-selling games of 2011.
Source: bgr
No comments:
Post a Comment