Apple's iBooks 2 is revolutionary, but not yet

Apple's iBooks 2 is revolutionary, but not yet

All of this adds up to exactly what you would expect from Apple: an amazing set of products that has the potential to revolutionize an industry which is desperately in need of revolution, but will be held back by the fact that it is Apple. E-textbooks with full multimedia and interactive elements is the logical progression for textbooks, and putting better authoring tools has been proven as the way forward in self-publishing to electronic devices, but Apple's need for control means that we won't be seeing the most from these great new tools until competitors catch up.

Perhaps, the other shoe just needs to drop, and Apple will announce a $300 iPad mini at some point this year, but until then this great new system will be in a relative limbo. iPads are huge sellers to be sure, but the cost is still prohibitive for those who need access to these new textbooks the most. Many high schools and elementary schools won't be able to take on the cost of buying iPads, and neither will the students' families. Additionally, while universities will see higher adoption rates for iPads and iBooks, at just $15, it's unclear if the textbooks offered will be university-grade books. And, even if you were hoping to just get your great novel off the ground by self-publishing, you have to lock yourself into the Apple world to do so.

As anyone who has published in the Kindle store will tell you, better creation tools for ebooks is definitely a great step forward. Just looking at the demos of new iTextbooks, it's easy to see the educational value there, but it's hard to see these amazing new tools creating the revolution that Apple always promises. At least, we may not see that revolution until the competitors make more accessible options.

source: phonearena

Making Learning Fun For Kids, Everything Butt Art Launches Its First iPad App

Making Learning Fun For Kids, Everything Butt Art Launches Its First iPad App

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. ? Learn More
You know what’s funny? If you Google “how do you get kids to learn” (sans quotes, even), the first result goes to this TechCrunch blog post about an app that lets kids draw butts on the iPad. Really! The post details the company called Madbrook (aka Everything Butt Art), which launched at TechCrunch Disrupt NY in May. It’s the brand behind a series of printed books, all of which are meant to teach creativity and step-by-step drawing while using humor and silliness to appeal to the young demographic.
Now, the iPad app promised at Disrupt has finally arrived. The company’s first digital creation, Butt Art -Kids Learn to Draw Zoo Animals Step-by-Step, has gone live in the App Store.
OK, seriously. Butts?
Yes, butts.
The interactive app teaches drawing by starting everything with a butt shape (a rounded, lowercase w). The end result is not actually a picture of a butt, mind you, but a fairly cute animal drawing instead. In the printed books, Everything Butt Art at the Zoo and Everything Butt Art on the Farm, the results are zoo animals and farm animals, respectively.
In the new iPad app, however, kids don’t just draw and trace shapes, they can also decorate the drawings with stamps, play a hidden shape game (Butt Hunt!), and read a full-color e-book, too.
While parents may roll their eyes at this sort of thing (is this really a blog post about drawing butts?!), the key takeaway here is that Everything Butt Art is a company that has managed to tap into how kids think. They’re making learning fun, by making it silly and giggly and yeah, kind of stupid…but it works. (Butt it works?) Don’t believe us, though, just ask your iPad-happy kids to try it out.
The new app is available as a free download in iTunes and comes with three animals. The remaining twelve are available as add-on packages for $0.99 per 6-pack.


Madbrook, a 2011 NYC Disrupt Battlefield company, is building an immersive art, education, and entertainment platform that launched with their first brand, Everything Butt Art. Everything Butt Art uses a silly and immediately engaging approach to encourage creativity. The printed books, “Everything Butt Art at the ZOO” and “Everything Butt Art on the FARM” are available nationwide. “Everything Butt Art in the CITY” and “Everything Butt Art under the SEA” will be released April 1, 2012. Everything Butt Art’s first iPad app...
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Android Dominates Moolah Media’s Mobile Ads

Android Dominates Moolah Media’s Mobile Ads

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Games Decreasing In Popularity On Android, Entertainment Apps On The Rise

Games Decreasing In Popularity On Android, Entertainment Apps On The Rise

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. ? Learn More
The mobile app ecosystem is growing so quickly – exponentially, even – that sometimes it’s hard to see the larger trends occurring in the space. To really gain insight, it helps to look back over a longer period of time, like a year for example, in order to take stock of the changes taking place.
To that end, I reached out to mobile app search company Chomp, who kindly obligated my curiousity by packaging together its first ever annual app search analytics report. The report digs into the data from Chomp’s 1 million app searches per month, to reveal trends in app prices, category share, top apps and more.
Note: The data below is conclusive for 2011, but Chomp’s Android app was only released in February. Chomp felt the graphs looked better starting from May, when data stabilized on both platforms.
To begin, Chomp took a deep dive in category share trends. The very first finding was a bit surprising. Chomp found that games are now seeing a decreasing number of downloads on Android. That’s interesting because we’ve come to think of the mobile gaming market as this booming space, which is defining itself as the top category driving mobile app download growth. But, based on Chomp’s data at least, this is only true for iOS. Over the course of the year, games became an increasingly large percentage of iTunes downloads, but have been decreasing on Android.
In December, for example, games were 36.1% of iTunes downloads and 22% of Android downloads.
So if not games, what’s growing in popularity on Android? I would have guessed Utilities but would have been wrong. It’s Entertainment apps. This includes apps like Netflix, Talking Tom, Crackle and Flixster, to give you an idea.

Meanwhile, on iTunes, music and fitness apps have been seeing increased popularity, and utilities are decreasing. Again, this goes contrary to popular belief that normal users (the non-technical/non-early adopters) are looking for more mobile tools – things that help them get a specific task done. Clearly, they’re also enjoying apps Spotify, Mog, RunKeeper and Nike Fitness, too.

In terms of app pricing, iTunes has seen purchase prices rise by 50% while Android prices have dropped. During December, the average iTunes app purchase price was $0.67 while the average Android app purchase price was only $0.09.

But here’s another interesting twist: the average purchase price for just paid apps is higher on Android ($3.17) than on iTunes ($2.41). This is due to iTunes’ large number of $0.99 downloads, however, which throw off the average.
It also has to be noted that Android sees a really low number of paid downloads (5%) compared with iTunes (22%), according to Chomp.

Finally, Chomp revealed its top 10 iTunes and Android apps of the year. These are different lists than what the app store itself would show, as they’re based on Chomp’s searches, not raw download numbers.
On Android, the top apps were:
PandoraFacebookLookout Mobile SecurityZedge RingtonesAdvanced Task KillerHandcent SMSDolphin BrowserThe Weather ChannelTuneInGasBuddyOn iOS, they were:
Angry BirdsFacebookDropboxIMDbPandoraAngry Birds SeasonsSoundHoundNetflixAngry Birds RioInstagram (also Apple’s pick for “app of the year”)These lists really help to showcase the differences between the two mobile platforms. Although Entertainment apps may be on the rise, Android users are still focused on tools and utilities, from mobile anti-virus programs and task killers, to things that will enhance or replace stock apps, like Handcent SMS or the Dolphin web browser. It will be interesting to see if, by next year, these trends will have changed at all, allowing the increasingly popular Entertainment-focused apps to emerge on the top Android apps list.
On iOS, there’s definitely more focus on having fun, with three versions of Angry Birds, music and photo apps, and Netflix, making the cut. The only remotely “utility-like” app on iOS’s like would be Dropbox.
Overall, the most interesting thing about this report was how it helped reframe some common misconceptions – that Android users only like utilities, for instance, or how cheap the paid Android apps are. They may be few and far between, but they’re not necessarily cheap.
Chomp’s full report includes its own Staff Picks section and a look into Chomp’s traffic search trends, too. (Contact the company if you’re in need of a copy). And may I just say: more data like this, please.

Chomp is the search engine that finds the apps you want. Chomp’s proprietary algorithm learns the functions and topics of apps, so you can search based on what apps do, not just what they’re called. Try searching for “puzzle games”, “kids games”, “expense trackers”, “tip calculators” or “chat” and start finding great apps. Chomp for iPhone was launched January 2010. Chomp is available via a free download in the iTunes App Store, Android Marketplace and on...
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Tablet Shipments To Reach 383.3 Million By 2017, 46% In Emerging Markets

Tablet Shipments To Reach 383.3 Million By 2017, 46% In Emerging Markets

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. ? Learn More
Post-PC era? Here we come: According to new data from NPD, tablet PC shipments are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017. For comparison purposes, worldwide PC shipments for 2011 were 352.8 million, after seeing a 6% decline in Q4.
While those numbers are remarkable enough on their own, what’s really interesting is where much of the growth will come from: the emerging market.
Emerging markets are expected to account for up to 46% of worldwide shipments by 2017, up from the 36% share in 2011.
“The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market,” says NPD Senior Analyst Richard Shim. But the firm believes that won’t always be the case. “We are beginning to see investments by some of the better known brands in developing regions, and we expect this to not only continue, but to flourish as competition improves,” he notes.
The tablet surge won’t be courtesy of the iPad alone, especially in these emerging markets. Specifically, the report cited the introduction of new brands like Aakash in India, for example, as well as older brands like Dell, as contributing the overall tablet growth.
China and the Asia Pacific regions are leading in terms of tablet penetration rates in emerging markets at present, but Brazil, India, Russia and other countries are also becoming bigger forces, says NPD. And the key to unlocking this growth comes low-power processors and tablets with price points under $100.
In addition to the growth in emerging markets, NPD also believes that other growth will come as the tablet platform itself evolves through technological advances. That evolution comes first from higher pixel densities, then later from higher performance. The changes will segment the market into “premium” and “value” category tablets. (Any guess where iPad will be?)

Believe it or not, it even sounds like Microsoft might still be in the running as a tablet competitor, if NPD’s related survey data is to be believed. According to a survey of U.S. commercial tablet owners, 39% indicated that having a Windows OS option as a part of their next tablet purchase was “very important” to them. But let’s wait to see which tablet they end up buying – saying and doing are often very different things.

NPD Group is a provider of consumer and retail market research information for a wide range of industries. The company specializes in providing consumer behavior and point-of-sale (POS) information.
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WiGig: Panasonic Tablet Wirelessly Transmits A Full DVD Video In 60 Seconds (Video)

WiGig: Panasonic Tablet Wirelessly Transmits A Full DVD Video In 60 Seconds (Video)

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... ? Learn More
WiGig, a multi-gigabit speed wireless communications technology, was first announced back in 2009, but it’s taking companies like Panasonic quite a while to come up with applications that make use of it. Via WiGig, devices can communicate with each other at multi-gigabit speeds using the 60 GHz frequency band.
Panasonic has developed a prototype system, in which WiGig is embedded in a tablet that can wirelessly transmit data like photos or videos to displays mounted in the passenger seats of a car. That car has to be nearby: while Wi-Fi typically has a transmission range of about 30m, WiGig’s range is just 1-3m (Bluetooth: around 10m).

The tablet you can see in the video embedded below transmits a “full DVD video” in 60 seconds, according to Diginfo TV (which shot the video). WiGig, in the 1.1 specification, boasts a data transmission rate of up to 7 Gbit/s.
Panasonic is currently in the process of developing WiGig SD cards that are supposed to be commercialized in summer next year. WiGig-compatible phones are apparently on their way, too.
Here’s the video (in English):

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Tablet Shipments To Reach 383.3 Million By 2017, 46% In Emerging Markets

Tablet Shipments To Reach 383.3 Million By 2017, 46% In Emerging Markets

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. ? Learn More
Post-PC era? Here we come: According to new data from NPD, tablet PC shipments are expected to grow from 72.7 million units in 2011 to 383.3 million units by 2017. For comparison purposes, worldwide PC shipments for 2011 were 352.8 million, after seeing a 6% decline in Q4.
While those numbers are remarkable enough on their own, what’s really interesting is where much of the growth will come from: the emerging market.
Emerging markets are expected to account for up to 46% of worldwide shipments by 2017, up from the 36% share in 2011.
“The emerging market opportunity for tablets has been flying under the radar mainly because the device brands aren’t household names and there are concerns regarding the sustainability of the market,” says NPD Senior Analyst Richard Shim. But the firm believes that won’t always be the case. “We are beginning to see investments by some of the better known brands in developing regions, and we expect this to not only continue, but to flourish as competition improves,” he notes.
The tablet surge won’t be courtesy of the iPad alone, especially in these emerging markets. Specifically, the report cited the introduction of new brands like Aakash in India, for example, as well as older brands like Dell, as contributing the overall tablet growth.
China and the Asia Pacific regions are leading in terms of tablet penetration rates in emerging markets at present, but Brazil, India, Russia and other countries are also becoming bigger forces, says NPD. And the key to unlocking this growth comes low-power processors and tablets with price points under $100.
In addition to the growth in emerging markets, NPD also believes that other growth will come as the tablet platform itself evolves through technological advances. That evolution comes first from higher pixel densities, then later from higher performance. The changes will segment the market into “premium” and “value” category tablets. (Any guess where iPad will be?)

Believe it or not, it even sounds like Microsoft might still be in the running as a tablet competitor, if NPD’s related survey data is to be believed. According to a survey of U.S. commercial tablet owners, 39% indicated that having a Windows OS option as a part of their next tablet purchase was “very important” to them. But let’s wait to see which tablet they end up buying – saying and doing are often very different things.

NPD Group is a provider of consumer and retail market research information for a wide range of industries. The company specializes in providing consumer behavior and point-of-sale (POS) information.
Learn more
View the original article here